After 04/24/12 when Google released Penguin there've been even more changes to how a person needs to utilize seo and with seo services. The poor quality changes in the Google SERPs have been so
dramatic after the Penguin update that huge amounts of search engine optimization agencies have went bankrupt.
A competitive search phrase usually produces no less than 10,000 hits per month yet many seo companies use examples of rankings they have achieved for terms that get less than 100 hits per month!
This is useless
Likewise 10s of thousands of workers who had previously been employed in the internet marketing industry have lost their jobs. Meanwhile the search engine giant raised their paid advertising revenue
by 42% is this a co-incidence?.
Sadly, even the seo agencies that have survived the horrendous effects of Google's poorly constructed update have failed to update their search engine optimization knowledge.
Because Big G has introduced a mountain of complicated regulations to their algo, such algo alterations have stopped most seo agencies capacity to get websites ranked.
Although this is unfortunate for these agencies there is a much scary fact that is often ignored.
Not only are these seo companies not able to gain serach exposure for their client's websites but the seo processes they are utilizing are in point of fact hurting their clients in the Google
Unfortunately thou what these professionals rarely admit is that these fakes are not purely failing their clients in the SERPs they are in actual fact hurting their rankings and online reputation
with Google! They are employing, not just old seo techniques but are emplying, seo practices that are completely detrimental to the longevity and sustainability of the sites they are claiming to
The majority of seo companies are employing outdated procedures that rely on over-use of EMK links. Thus putting their client's valuable web properties at tremendous risk. If your site gets penalised
by penguin due to over-optimization it is very unlikely to recover unless you are a big brand name.
Unfortunately most clients of these search engine optimization companies are entirely unaware of the dangerous position they are putting their sites in.
Since the release of the Penguin update not very many seo companies have kept up their skill level. Most are still using tactics that do not work or are harmful to sites.
Seo companies from all around the globe tend to make claims for rankings that they simply cannot live up to. Or they even use examples of rankings they have achieved for completely uncompetitive
terms that are financially unviable from a business perspective.
Seo companies, especially offshore based seo agencies that use workers with inferior English language skills, are quite content to take on clients whom they then fail to rank, so they lose those
clients and then simply take on more.
Sadly, many seo search engine optimization company companies have no
concern at all for their clients. They see clients as turnover and do not care what damage they do to their sites. It is time that seo companies were held responsible for their actions and I urge
every potential seo client to do their due diligence when they consider which seo services to use. However, just because they are expensive does not mean they are good either!
Are they open about the techniques they use? Beware of any company that guards their "seo knoweldge" or hides behind a veil of secrecy because they are probably using spam tactics. Be sure any
company you work with highlights their processes and explains how they intend to rank your site.
Don't just take an agency's word for it. Check their knowledge. Ask them about Panda, Penguin, over-optimization, low quality links and how they intend to build your site's authority. Drill into
their knowledge of recent Google updates and ask them for examples of keywords that they have ranked websites for.
If examples of rankings are given to check the exact match search count on the Google keyword tool or have someone else do it for you. Are those keywords generating enough traffic to make the claims
by the seo company stand up, or do their the best seo services online claims fall short because
the keywords ranked are worthless?
Make sure you always use genuine seo businesses to execute your seo processes. If you go forthe cheaper option then you will get inferior results that may even and probably will damage your brand